The Mini-MBA for the Maritime Industry course, presented by Rupert Vernalls, founder and CEO of BuildYourOwnMBA.com is aimed at persons who have had little or no business education previously and who are looking to improve their knowledge and confidence in a more business-oriented role. The course is organised in three modules, each consisting of short videos and worksheets which will help users understand how they can apply the core MBA concepts to their business.

The first video of module 1 (included below) presents the course content and structure.

 

On completing the course users will be able to:

  1. Identify the critical factors for success within their market;
  2. Ascertain their business’s position within its market by drawing a Strategy Canvas;
  3. Establish the optimal strategies for their business;
  4. Specify the Key Assets within their business and the source of its competitive advantage;
  5. Interpret change within their market;
  6. Understand how their business can respond to change in a superior manner to the competition;
  7. Determine how their business can pursue new opportunities in the form of new products, services or geographical markets.

 

 What to do next

First

Download the MLA mobile learning App

App Store   MLA App for Android

 

Second

Pay for the course. We'll set you up to access the course within one working day.

IMarEST members are entitled to a discount. In order to verify your elegibility, please input your IMarEST member number at checkout. Your login details will be sent after your IMarEST affiliation has been verified.

Price stated includes the VAT tax. For European Union purchases, the VAT value will be adjusted at checkout taking into account the buyer's address.

 

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£175.00
(Incl. 20% tax)