Organisations are facing new, complex challenges in the digital age. Customers are more tech savvy than ever before, and as a result their needs and expectations evolve quickly. It can be difficult to keep track.

Artificial Intelligence (AI) can help staff across a range of job functions including sales, marketing and CX to stay on top of the latest trends, provide their customers with personalised experiences, and win new business.

But how can you harness this technology in your organisation? How do you get your team on board? In this virtual course, you’ll learn all you need to know about AI and how to harness it to gain competitive advantage in your sales and marketing.

This course will explore the ways AI is reshaping businesses around the world and ways to harness it ethically for competitive advantage.

This course will run on 10th - 12th February 2021.


 Meet your trainer

Katie King is a trainer as well as a published Author, an international Keynote Speaker and Consultant on Artificial Intelligence (AI) and business transformation.

She is the author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019. The book has since been published in Chinese, Russian, Turkish and Vietnamese. It was also listed as a resource in the ‘Brand Strategy’ module of the World Economic Forum’s Empowering AI Leadership toolkit for corporate boards.

Katie has over 30 years of consulting experience and has advised many of the world’s leading brands and business leaders.

She is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI.

Katie is also an Editorial Board Member for the AI and Ethics Journal published by Springer Nature, has delivered two TEDx talks, and is frequent commentator on BBC TV and radio.

She is also a regular speaker on the international conference circuit, having delivered talks and workshops in Bahrain, Oman, the UAE, Singapore, China and beyond.


 Course Content

This course introduces delegates to the major impact AI is making globally on marketing and sales across a diverse range of industry sectors. These benefits range from personalised marketing, innovative, and tailored customer experience, to the gathering of deep insights for improved lead generation.

This workshop will arm attendees with the required AI knowledge and actionable strategies to succeed going forward.

Learning Outcomes

Deep knowledge of AI in business.

Tools and a plan to begin implementing AI, based around the respected Scorecard for Success.

Understanding of the commercials involved with getting started in AI.

An opportunity to delve into live AI business tools, and understand who the major vendors and disruptors are.



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(Incl. 20% tax)